Categories ArchivesLocal Listing Optimisation

How to use Google My Business Posts for Multi-Location Brands image

Google My Business Posts is a fantastic innovation which attracts significant attention when people visit your Google My Business (GMB) page. They can be used to inform customers or advertise products, events or promotions. To use Posts effectively, i.e. to drive footfall to your store or traffic to your website there are few things to consider. The first and most important thing to note is; GMB Posts are not like Facebook or Twitter posts, instead, GMB Posts are adverts that are seen by people thinking about visiting your store! The second thing to note is; you need to understand the users’ local search journey to your GMB page in order to create GMB Posts that will upsell to existing customers or ...

Continue Reading

Why charities need to manage the online presence of their shops image

Understandably, charities have limited marketing budgets and need to maximise return on investment. Investing time and money to manage the online presence of a charity shop may seem unnecessary, but in reality, it is essential, not only to meet the changing habits of consumers but also as a means of driving footfall and growing brand awareness. Firstly, a bit about “local search” – When people search for “charity shop”, the results will appear in Google Places or Google Maps! How and where you appear is influenced more by your physical address than your website. In all likelihood, your shops will already be listed, but are they correct and are they performing to their full potential?     So what? Surely ...

Continue Reading

Do brands need to manage listings everywhere? image

For many years, the best practice for an effective local SEO strategy was to have a consistent NAP on local listing sites.  Although consistent NAP is still important in key sites, it is no longer the case that you have to be listed everywhere! Today, many local listing sites have little impact on local SEO, particularly those sites that list for the sake of listing and offer no value to customers. NAP everywhere is not necessary In Moz Local’s annual local search ranking factors study, it is clear that the importance of local citations and local listings is declining.  We’ve seen this ourselves and note that aside from a few key sites, the greatest value sites are sector focused with ...

Continue Reading

Facebook ‘Locations’ for Franchises image

What are Facebook Locations? With Facebook Locations, you can connect and manage all your business locations on Facebook. Facebook Locations enable you to add new local Pages, edit information for existing locations, and manage your locations from one central spot. With Locations, businesses can: Help customers find a business faster Offer localised content Manage all locations in one place Cascade brand content to all location pages Aggregate check-ins on the main Page Manage local Facebook ads Challenges faced by Franchises in Facebook Inconsistent branding Inconsistent NAP details The level of engagement with Facebook differs from franchisee to franchisee. This results in some pages with a large following and consistent content, some with very little content and no following and some ...

Continue Reading

Google Posts for Multi-Locations image

“Posts” are a recent development that enables businesses to advertise local events and promotions within their Google My Business listing.   Much has been written about Posts for small businesses (here’s a good example in SearchEngineLand), however, this article focuses on how Posts for enterprises with more than 10 locations.  Based on our experience of managing several large campaigns, we will outline the benefits and practical considerations of setting up and a multi-location Post campaign.   Why should an enterprise use GMB Posts?   There are a number of benefits for Posts, including:   Free Ads.  No Pay Per Click! – Posts can get thousands of impressions and clicks for free!  For an enterprise with hundreds of locations, that is ...

Continue Reading

The Local Search Guide for Estate Agents image

How and where Estate Agents need to be listed in the UK. Challenges estate agents face in local search Most people move home infrequently, so, when the need does arise for someone to look to buy, sell or rent a property, they may have little to no experience of working with the estate agents serving their area.  The local online presence and reputation of the estate agent is therefore crucial. When people search for “Estate agent + location”, how and where you appear in local search is influenced by many factors, but two of the most important are the local listings sites where your agency is listed and local customer reviews.  Your website may look great, but what people find elsewhere may have ...

Continue Reading

The Local Search Guide for Funeral Directors image

How and where funeral directors need to be listed online in the UK. Funeral directors are local businesses and as such, appear in local search results when people search for funeral services. This article outlines the unique elements that influence how and where a funeral director appears in local search and what can be done to improve search performance. Challenges funeral directors face in local search We all search for products and services online, however, people rarely need to search for a funeral director. So, if the need does arise, it is important that people can find funeral directors using the search methods that they are familiar with. It used to be the case that families would use the same funeral directors. However, with ...

Continue Reading

The Myth of Instantly Updating Listings Everywhere image

Some local listing services claim they can update every listing site instantly. This is not true and nor is it necessary, and here is why… Some facts about updating local listings: An effective local search strategy requires consistent NAP listings in local listings and local citation sites. There are hundreds of local listing sites, which work in different ways and at different speeds.   Very loosely, we group these into two types of sites:  On-Grid and Off-Grid. “On-Grid” sites pay to receive regular listing updates via a distributor such as Thomson.local or CentralIndex. However, very few On-Grid sites will update their data instantly, instead, they can take up to 6 weeks before a change takes effect.  Coupled with this, distributors don’t ...

Continue Reading

How to solve the problem of multiple listings for estate and letting agents image

Managing multiple Google My Business listings at the same address is an issue that regularly crops up for estate and letting agents. Whilst Google is definitely getting better at understanding business operating scenarios, it is still far from perfect, and can be rather frustrating! Before looking at the problem and the solutions, it’s worth talking about why you might want to have multiple listings in the first place. Why might you want to have multiple listings at the same address in Google? Not all sales and lettings businesses operate in the same way across the property industry. Whilst there are plenty of agents who operate their sales and lettings businesses together, there are also plenty of business out there who ...

Continue Reading

Why territory names can deter customers in local search… image

Most franchises are ‘local’ and as such need to manage their local online search presence and reputation.  However, many franchises operate in territories or service areas, and as a result are tempted to use their territory names to differentiate one franchisee from the other in local search. This article discusses why using territory names in local listings could deter customers. Franchise Territory Names can deter customers Franchises operate territories, and as such get very parochial about how each franchisee is listed.  As such, many franchisees are listed with the brand name followed by the franchise territory. For example; “Shiny Cleaners Milton Keynes” or “Shiny Cleaners Northampton”. For retail franchises (one where customers come to your premises) this is not such ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!