Categories ArchivesLocal Listing Optimisation

The myth of instantly updating listings everywhere, and why opening times only matter in Google My Business image

Some local listing services claim they can update every listing site instantly. This is not true and nor is it necessary, and here is why… Some facts about updating local listings: An effective local search strategy requires consistent NAP listings in local listings and local citation sites. There are hundreds of local listing sites, which work in different ways and at different speeds.   Very loosely, we group these into two types of sites:  On-Grid and Off-Grid. “On-Grid” sites pay to receive regular listing updates via a distributor such as Thomson.local or CentralIndex. However, very few On-Grid sites will update their data instantly, instead, they can take up to 6 weeks before a change takes effect.  Coupled with this, distributors don’t ...

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How to solve the problem of multiple listings for estate and letting agents image

Managing multiple Google My Business listings at the same address is an issue that regularly crops up for estate and letting agents. Whilst Google is definitely getting better at understanding business operating scenarios, it is still far from perfect, and can be rather frustrating! Before looking at the problem and the solutions, it’s worth talking about why you might want to have multiple listings in the first place. Why might you want to have multiple listings at the same address in Google? Not all sales and lettings businesses operate in the same way across the property industry. Whilst there are plenty of agents who operate their sales and lettings businesses together, there are also plenty of business out there who ...

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Why territory names can deter customers in local search… image

Most franchises are ‘local’ and as such need to manage their local online search presence and reputation.  However, many franchises operate in territories or service areas, and as a result are tempted to use their territory names to differentiate one franchisee from the other in local search. This article discusses why using territory names in local listings could deter customers. Franchise Territory Names can deter customers Franchises operate territories, and as such get very parochial about how each franchisee is listed.  As such, many franchisees are listed with the brand name followed by the franchise territory. For example; “Shiny Cleaners Milton Keynes” or “Shiny Cleaners Northampton”. For retail franchises (one where customers come to your premises) this is not such ...

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Duplicate Listings – Why they confuse search engines and customers, and what you need to do about them. image

As the name suggests, a duplicate listing is more than one listing for a business at a given location. In the following article, we talk about what this actually means, why it is bad for local search and what you can do about it. So what is a “duplicate listing”? The word “duplicate” suggests an identical “copy”, however in local search we use the term “duplicate listing” when there are two (or more) listings for the same business at the same physical address, but which may be slightly different. A duplicate listing is two or more similar listings for the same business at the same address. Why are Duplicate Listings bad for local search? Duplicate listings are bad for local ...

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Local Listing Optimisation or Citation Building. What’s the difference? image

We often get asked “how many local citations can you provide”, rather than “do you manage Local Listings?” Local listing optimisation and management is about ensuring that your business NAP information is consistent and correct wherever it happens to be published, whereas local citation building is about identifying high value local reference sites that also offer NAP. Local Listing Management is an ongoing process. Focusing on “citations” without considering the local listing ecosystem can be counterproductive. This blog will explain the difference between local listings and local citation and also the mechanics of the local listing ecosystem. The Local Listing Ecosystem The Local Listing Ecosystem is made up of hundreds of local directories and listing sites consisting of Aggregators, Distributors, ...

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Does your branch have NAPpy Rash? image

Why moving premises can leave a legacy of NAP data that confuses search engines and is a pain in the bum. Businesses are constantly opening new premises and closing old ones; whether it is to scale-up, scale-down, re-locate or shut down for good. However, a change of physical address does not automatically change your on-line address. Whatever the reason for closing or moving premises, the online listings associated with that NAP can linger on for years, leaving a trail of misleading address details and out of date telephone numbers, which will confuse search engines and customers. A business that ceases trading and closes its premises is unlikely to be concerned about the ‘mess’ they leave behind in the listings. However, ...

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Concession Stores – Multiple brands listed at the same Address – Threat or Opportunity in Local Search? image

A growing number of brands are listing themselves as a concession store in a department store such as John Lewis, Debenhams, Harvey Nichols, Harrods and Selfridges. Listing multiple concession brands at a department store’s address presents an opportunity and a threat in local search. An address is an asset in local search – so if you can list your brand at a legitimate business address it is more likely to appear in local search results.  However, the NAP (Name, Address and Phone number) must to be consistently listed in local listing sites and citations. The Opportunity – multiple brands (when set-up correctly) can be listed at the same address with different web links, presenting a rich local search profile and ...

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Why OFCOM changes to 08 numbers affects Local Search image

(Is your NAP Mobile Friendly?) On 1st July 2015 Ofcom enforced “The biggest change to telephone calls in years, affecting 175m phone numbers”. The good news is that mobile phones calls to 0800 numbers are now FREE, instead of the exorbitant costs that Telco’s have charged previously. The bad news is that mobile calls to 0845 and 0870 numbers could increase! What has 08 numbers got to do with local search? MiShop.local conducted a survey in 2014 to find out what people are looking for when they search for a local business. In the survey, 78% of people said they were looking for a telephone number to call. 50% said they use “click to call”, but less than 10% said ...

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Local Citation Building – Quality or Quantity? standard

We often get asked; which is better a few high quality citations or lots of citations, particularly as many local citation sites seem to be of low value? Our answer is “it depends on whether you are building citation for a new premises or a business that has been at the same address for years. Here’s why: Your NAP details may already be listed in multiple local listing sites (local citations), but if you are an established business are they correct? low value’ local citation site can actually perform very well in local search and are good for new businesses. 1. Your NAP details may be listed already Due to the way that the local directory ecosystem works, your branch address data will eventually ...

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The 7 Cs of Local Listing Optimisation – Part 2 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Coordinate & Control 6. Customer Reviews 7. Continue You can find more details on 1-4 here. Here we will address Customer Reviews, Coordinating & Control and Continue. 5. Coordinate & Control: Coordinate with key stake holders. In companies with a large local presence, it is often the case that the people responsible for local listings are different to the ...

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