Categories ArchivesLocal Listing Optimisation

Facebook ‘Locations’ for Franchises image

What are Facebook Locations? With Facebook Locations, you can connect and manage all your business locations on Facebook. Facebook Locations enable you to add new local Pages, edit information for existing locations, and manage your locations from one central spot. With Locations, businesses can: Help customers find a business faster Offer localised content Manage all locations in one place Cascade brand content to all location pages Aggregate check-ins on the main Page Manage local Facebook ads Challenges faced by Franchises in Facebook Inconsistent branding Inconsistent NAP details The level of engagement with Facebook differs from franchisee to franchisee. This results in some pages with a large following and consistent content, some with very little content and no following and some ...

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Google Posts for Multi-Locations image

“Posts” are a recent development that enables businesses to advertise local events and promotions within their Google My Business listing.   Much has been written about Posts for small businesses (here’s a good example in SearchEngineLand), however, this article focuses on how Posts for enterprises with more than 10 locations.  Based on our experience of managing several large campaigns, we will outline the benefits and practical considerations of setting up and a multi-location Post campaign.   Why should an enterprise use GMB Posts? There are a number of benefits for Posts, including: Free Ads.  No Pay Per Click! – Posts can get thousands of impressions and clicks for free!  For an enterprise with hundreds of locations, that is potentially millions ...

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The Local Search Guide for Estate Agents image

How and where Estate Agents need to be listed in the UK. Challenges estate agents face in local search Most people move home infrequently, so, when the need does arise for someone to look to buy, sell or rent a property, they may have little to no experience of working with the estate agents serving their area.  The local online presence and reputation of the estate agent is therefore crucial. When people search for “Estate agent + location”, how and where you appear in local search is influenced by many factors, but two of the most important are the local listings sites where your agency is listed and local customer reviews.  Your website may look great, but what people find elsewhere may have ...

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The Local Search Guide for Funeral Directors image

How and where funeral directors need to be listed online in the UK. Funeral directors are local businesses and as such, appear in local search results when people search for funeral services. This article outlines the unique elements that influence how and where a funeral director appears in local search and what can be done to improve search performance. Challenges funeral directors face in local search We all search for products and services online, however, people rarely need to search for a funeral director. So, if the need does arise, it is important that people can find funeral directors using the search methods that they are familiar with. It used to be the case that families would use the same funeral directors. However, with ...

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The Myth of Instantly Updating Listings Everywhere image

Some local listing services claim they can update every listing site instantly. This is not true and nor is it necessary, and here is why… Some facts about updating local listings: An effective local search strategy requires consistent NAP listings in local listings and local citation sites. There are hundreds of local listing sites, which work in different ways and at different speeds.   Very loosely, we group these into two types of sites:  On-Grid and Off-Grid. “On-Grid” sites pay to receive regular listing updates via a distributor such as Thomson.local or CentralIndex. However, very few On-Grid sites will update their data instantly, instead, they can take up to 6 weeks before a change takes effect.  Coupled with this, distributors don’t ...

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How to solve the problem of multiple listings for estate and letting agents image

Managing multiple Google My Business listings at the same address is an issue that regularly crops up for estate and letting agents. Whilst Google is definitely getting better at understanding business operating scenarios, it is still far from perfect, and can be rather frustrating! Before looking at the problem and the solutions, it’s worth talking about why you might want to have multiple listings in the first place. Why might you want to have multiple listings at the same address in Google? Not all sales and lettings businesses operate in the same way across the property industry. Whilst there are plenty of agents who operate their sales and lettings businesses together, there are also plenty of business out there who ...

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Why territory names can deter customers in local search… image

Most franchises are ‘local’ and as such need to manage their local online search presence and reputation.  However, many franchises operate in territories or service areas, and as a result are tempted to use their territory names to differentiate one franchisee from the other in local search. This article discusses why using territory names in local listings could deter customers. Franchise Territory Names can deter customers Franchises operate territories, and as such get very parochial about how each franchisee is listed.  As such, many franchisees are listed with the brand name followed by the franchise territory. For example; “Shiny Cleaners Milton Keynes” or “Shiny Cleaners Northampton”. For retail franchises (one where customers come to your premises) this is not such ...

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Duplicate Listings – Why they confuse search engines and customers, and what you need to do about them. image

As the name suggests, a duplicate listing is more than one listing for a business at a given location. In the following article, we talk about what this actually means, why it is bad for local search and what you can do about it. So what is a “duplicate listing”? The word “duplicate” suggests an identical “copy”, however in local search we use the term “duplicate listing” when there are two (or more) listings for the same business at the same physical address, but which may be slightly different. A duplicate listing is two or more similar listings for the same business at the same address. Why are Duplicate Listings bad for local search? Duplicate listings are bad for local ...

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Local Listing Optimisation or Citation Building. What’s the difference? image

We often get asked “how many local citations can you provide”, rather than “do you manage Local Listings?” Local listing optimisation and management is about ensuring that your business NAP information is consistent and correct wherever it happens to be published, whereas local citation building is about identifying high value local reference sites that also offer NAP. Local Listing Management is an ongoing process. Focusing on “citations” without considering the local listing ecosystem can be counterproductive. This blog will explain the difference between local listings and local citation and also the mechanics of the local listing ecosystem. The Local Listing Ecosystem The Local Listing Ecosystem is made up of hundreds of local directories and listing sites consisting of Aggregators, Distributors, ...

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Does your branch have NAPpy Rash? image

Why moving premises can leave a legacy of NAP data that confuses search engines and is a pain in the bum. Businesses are constantly opening new premises and closing old ones; whether it is to scale-up, scale-down, re-locate or shut down for good. However, a change of physical address does not automatically change your on-line address. Whatever the reason for closing or moving premises, the online listings associated with that NAP can linger on for years, leaving a trail of misleading address details and out of date telephone numbers, which will confuse search engines and customers. A business that ceases trading and closes its premises is unlikely to be concerned about the ‘mess’ they leave behind in the listings. However, ...

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