Categories ArchivesLocal Listing Optimisation

Old brands have bigger problems in local search then new ones standard

We’ve been performing local listing optimisation and local citation building for more than 5 years. In doing so, we’ve noticed that businesses that have been at the same address for years don’t tend to perform as well in local search as a newly opened businesses. Why is this? Why should a business that has been at the same address for years perform less well in local search compared to one that has just opened? The answer is simple; A legacy of uncontrolled NAP data! When we do a listing audit for clients, we look for consistency in Name, Address, Phone Number and Categories in multiple local listing sites. Ideally the NAP should be the same on all listings. A newly ...

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The 7 Cs of Local Listing Optimisation – Part 1 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Customer Reviews 6. Coordinate & Control 7. Continue This blog will address the first 4 and next week we will complete the 7 with Customer reviews, Coordinate & Control and Continue. 1. Consistent NAP NAP is king! Ensure your branch Name Address and Phone number are consistently listed across all local listing sites and that they map to NAP ...

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Why big brands have problems in local search standard

Big brands that have had the same high street address for years are at a disadvantage in local search compared to new businesses that are opening around them. How can this be? Local Citation building is integral to an effective local search strategy; and core to that is consistent Name, Address and Phone numbers listed in local listing sites. Established brands already have multiple local citations by virtue of the fact that they are probably listed in every directory and local listing site, so why should they not perform well? The simple answer is – lack of NAP control! Inconsistent NAP confuses search engines and customers, having a negative effect on your local search presence and even worse, giving customers ...

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Reinvigorating the Great British High Street standard

Released this month, The Digital High Street 2020 Report published by The Digital High Street Advisory Board, sets out a 5 year strategy to reinvigorate the UK’s traditional high street with a focus on the impact of digital technology and the digital future. The report makes 4 primary recommendations which they say, and we also believe, are crucial to the revitalisation and continued success of the high street in a digitally dominated world. Whilst the foundation of success for the High Street hasn’t changed (economically strong, convenient, engaging. Relevant, adaptive, authentic and diverse, and experiential- see full report for more information) the tools available have and will continue to change. Although, the high street has already weathered many changes including ...

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Franchises – How to improve your local search performance image

Franchises – Tips on how to improve your local search presence. More than 50% (and growing) of all web queries are now performed on a mobile device. Why is this significant for franchises? Well if someone uses a mobile device to search for services, the results are tailored to their immediate location. This is called Local Search. Most franchise businesses are “local”. Local search is different to conventional web search as it is influenced by your address and phone number more than your website. In fact, a business without a website but is listed on local business listing sites can appear higher in local search than a business with just a website. The implications are huge, a business with a ...

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Bad reviews can be good! image

Customer Reviews increasingly play an important role in our purchasing decisions. Reviews written on local listing sites associated with the NAP of a business location can influence its local organic search performance.   They not only raise the profile of the location within the listing site itself, they can provide key-word references for search engines.  Importantly, they are permanent! Colourful reviews which describe in detail the customer experience are more engaging and more influential.  Think of reviews as mini blogs written by your customers. Fundamentally, reviews are written by customers that are either happy or unhappy with your service.  You need to focus on delivering the good service and encourage them to write reviews. No amount of SEO activity can can fix ...

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Local SEO vs Organic SEO image

Back in September we were joined by James Robinson, Head of SEO & Paid Advertising at Countrywide, to compare and present the differences between Local SEO and Organic SEO at Brighton SEO. Below is a link to our presentation from the day, where we compare and contrast the on-line, off-line and social drivers of local search and organic SEO to highlight their similarities and differences. We also discuss where you need to put your energy for successful local SEO including: Schema Markup Microdata Local Citations NAP consistency Category Consistency Customer Reviews in Local Listing Sites. It includes our top tips on local listing optimisation.   Google Local vs Organic Seo – Comparing and contrasting the similarities and differences between Local ...

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Should Each Business Listing Have Unique Content? standard

Listing sites provide space ranging from 200 characters to 2000 to write a business description. These are like a “classified ad” for your business, they should be eye catching, short and to the point and provide a call to action. With conventional SEO, it is considered bad practice to have duplicate content, however in local, there is no evidence to suggest that you will be penalised if listings contain the same wording. Why is this? Very simply, it is difficult for a local business to write unique content everywhere their business is listed and for a chain with multiple locations it becomes virtually impossible. After all, there are only so many ways to say “I’m a plumber. I fix taps!” before ...

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Digital Marketing Radio image

David Whatley was recently asked by David Bain (@DavidBain) of Digital Marketing Radio to talk about Local Listing Optimisation and what it means for his listeners. They cover everything including what is local search engine optimization, how important is your brand to local optimisation and why it is important to get listed in smaller local directory websites. You can listen to the full interview here.

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Why is NAP important in Local Search? standard

Businesses change, but the address doesn’t! Don’t expect the search engines to work out what your business should be listed as. Everything about a business premises can change over time except the address. For example; the business owner can change, the business name can change, the phone number can change, what the business does can change, however the address will always be the same. Imagine you are a search engine trying to make sense of NAP data that is spread across hundreds of local listing sites associated with the same address. You find different names listed, some are similar, and some are completely different. Which one’s correct? Then you look at Phone Numbers. You find the same phone number associated with ...

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