Categories ArchivesLocal Listing Optimisation

Should Each Business Listing Have Unique Content? standard

Listing sites provide space ranging from 200 characters to 2000 to write a business description. These are like a “classified ad” for your business, they should be eye catching, short and to the point and provide a call to action. With conventional SEO, it is considered bad practice to have duplicate content, however in local, there is no evidence to suggest that you will be penalised if listings contain the same wording. Why is this? Very simply, it is difficult for a local business to write unique content everywhere their business is listed and for a chain with multiple locations it becomes virtually impossible. After all, there are only so many ways to say “I’m a plumber. I fix taps!” before ...

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Digital Marketing Radio image

David Whatley was recently asked by David Bain (@DavidBain) of Digital Marketing Radio to talk about Local Listing Optimisation and what it means for his listeners. They cover everything including what is local search engine optimization, how important is your brand to local optimisation and why it is important to get listed in smaller local directory websites. You can listen to the full interview here.

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Why is NAP important in Local Search? standard

Businesses change, but the address doesn’t! Don’t expect the search engines to work out what your business should be listed as. Everything about a business premises can change over time except the address. For example; the business owner can change, the business name can change, the phone number can change, what the business does can change, however the address will always be the same. Imagine you are a search engine trying to make sense of NAP data that is spread across hundreds of local listing sites associated with the same address. You find different names listed, some are similar, and some are completely different. Which one’s correct? Then you look at Phone Numbers. You find the same phone number associated with ...

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Why Manage Your Local Listings? standard

Your business data is being compiled and distributed by people and machines that do not know you! Incorrect listing information confuses search engines and customers and can affect your local search performance. There are hundreds of local listing sites in the UK ranging from general listings such as Yell.com and Thomsonlocal.co.uk to sector specific listings such as wahanda.com, and location specific listings such as allinlondon.co.uk. There are also Local Social sites such as Yelp.com and Foursquare.com. Local listing sites can be B2C, B2B or both. If you have a local presence, the chances are that you are already listed on many of these sites, but not in a controlled way. Local listing sites work in mysterious ways. There is no ...

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Are You in Control Of Your Local Brand Presence? standard

• Do you know how your brand is portrayed on local listing sites? • Are you comfortable that information about your brand is compiled and displayed on 3rd party listing sites that do not know you? • Are you comfortable that anyone can change information about your business without your knowledge? • Only by claiming your listings can you control how your brand appears in local search. Most local listing sites rely on 3rd party directories, business owners and even the public to keep the business listings up-to-date. However, there are no ‘rules’ as to who, what, when and how information should be updated. Consequently, many sites list information which is out-of-date and incorrect. Your business could be listed on ...

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