Why charities need to manage the online presence of their shops image

Understandably, charities have limited marketing budgets and need to maximise return on investment. Investing time and money to manage the online presence of a charity shop may seem unnecessary, but in reality, it is essential, not only to meet the changing habits of consumers but also as a means of driving footfall and growing brand awareness. Firstly, a bit about “local search” – When people search for “charity shop”, the results will appear in Google Places or Google Maps! How and where you appear is influenced more by your physical address than your website. In all likelihood, your shops will already be listed, but are they correct and are they performing to their full potential? So what? Surely ...
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