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Is your website mobile friendly? image

Is your website ready for the 21st April Deadline? The next Google ranking change is critical for your business Don’t be left behind with the new Google mobile friendly search ranking update! Google has announced that a website’s mobile friendliness will be an official ranking factor in their mobile search algorithm as of April 21, 2015. Simply put, if your website is not optimized for mobile devices, that is responsive or with a dedicated mobile site, you will see a drop in traffic after the 21st of April. So if you’ve been meaning to get around to optimizing your website for mobile, now is definitely the time. Why is this so important for your business? Search on mobile is popular ...

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Google doorway pages update – impact on local businesses image

This week Google announced An update on doorway pages revealing that they will soon launch a ranking adjustment that could impact on ‘Sites with large and well-established doorway campaigns’. So what could this mean for small service area businesses and franchises? Of course, it’s impossible to know until the adjustment is released but lets look in more detail at what Google are trying to achieve and this in turn may help to understand the outcome. Firstly, what is a Doorway Page? Generally Doorway pages are designed for search engines, not for human beings. Sometimes they automatically redirect to the desired page using Javascript and server side redirection. Other Doorway pages are more like landing pages in that they have navigation, ...

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Franchises – How to improve your local search performance image

Franchises – Tips on how to improve your local search presence. More than 50% (and growing) of all web queries are now performed on a mobile device. Why is this significant for franchises? Well if someone uses a mobile device to search for services, the results are tailored to their immediate location. This is called Local Search. Most franchise businesses are “local”. Local search is different to conventional web search as it is influenced by your address and phone number more than your website. In fact, a business without a website but is listed on local business listing sites can appear higher in local search than a business with just a website. The implications are huge, a business with a ...

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How to create high performing local franchise websites image

Local Franchisee websites can perform better in local search, be more engaging and drive customer conversion. Franchises operate locally and as such need an online presence that captures and engages consumers locally. Locally optimised websites can perform better in local search than traditional location finders or landing pages on corporate websites. Small locally focused franchisee websites can perform better in local search than big franchise websites that use ‘franchise locators’ and franchisee landing pages.   They can also be more effective in driving customer conversion. What makes a high performing local franchisee website? Locally optimised URL for example; www.yourfranchisename-brighton.co.uk Locally optimised title tag: Local franchise + keyword + cit For example:  ‘Your Franchise Name’, plumber, plumbing services, Brighton. Mobile optimised (Mobile ...

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