Back in September we were joined by James Robinson, Head of SEO & Paid Advertising at Countrywide, to compare and present the differences between Local SEO and Organic SEO at Brighton SEO.

Below is a link to our presentation from the day, where we compare and contrast the on-line, off-line and social drivers of local search and organic SEO to highlight their similarities and differences.

We also discuss where you need to put your energy for successful local SEO including:

  • Schema Markup
  • Microdata
  • Local Citations
  • NAP consistency
  • Category Consistency
  • Customer Reviews in Local Listing Sites.

It includes our top tips on local listing optimisation.