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Concession Stores – Multiple brands listed at the same Address – Threat or Opportunity in Local Search? image

A growing number of brands are listing themselves as a concession store in a department store such as John Lewis, Debenhams, Harvey Nichols, Harrods and Selfridges. Listing multiple concession brands at a department store’s address presents an opportunity and a threat in local search. An address is an asset in local search – so if you can list your brand at a legitimate business address it is more likely to appear in local search results.  However, the NAP (Name, Address and Phone number) must to be consistently listed in local listing sites and citations. The Opportunity – multiple brands (when set-up correctly) can be listed at the same address with different web links, presenting a rich local search profile and ...

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Why big brands have problems in local search standard

Big brands that have had the same high street address for years are at a disadvantage in local search compared to new businesses that are opening around them. How can this be? Local Citation building is integral to an effective local search strategy; and core to that is consistent Name, Address and Phone numbers listed in local listing sites. Established brands already have multiple local citations by virtue of the fact that they are probably listed in every directory and local listing site, so why should they not perform well? The simple answer is – lack of NAP control! Inconsistent NAP confuses search engines and customers, having a negative effect on your local search presence and even worse, giving customers ...

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Are You in Control Of Your Local Brand Presence? standard

• Do you know how your brand is portrayed on local listing sites? • Are you comfortable that information about your brand is compiled and displayed on 3rd party listing sites that do not know you? • Are you comfortable that anyone can change information about your business without your knowledge? • Only by claiming your listings can you control how your brand appears in local search. Most local listing sites rely on 3rd party directories, business owners and even the public to keep the business listings up-to-date. However, there are no ‘rules’ as to who, what, when and how information should be updated. Consequently, many sites list information which is out-of-date and incorrect. Your business could be listed on ...

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