Tags Archivesbusiness directories

Local Citation Building – Quality or Quantity? standard

We often get asked; which is better a few high quality citations or lots of citations, particularly as many local citation sites seem to be of low value? Our answer is “it depends on whether you are building citation for a new premises or a business that has been at the same address for years. Here’s why: Your NAP details may already be listed in multiple local listing sites (local citations), but if you are an established business are they correct? low value’ local citation site can actually perform very well in local search and are good for new businesses. 1. Your NAP details may be listed already Due to the way that the local directory ecosystem works, your branch address data will eventually ...

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Reinvigorating the Great British High Street standard

Released this month, The Digital High Street 2020 Report published by The Digital High Street Advisory Board, sets out a 5 year strategy to reinvigorate the UK’s traditional high street with a focus on the impact of digital technology and the digital future. The report makes 4 primary recommendations which they say, and we also believe, are crucial to the revitalisation and continued success of the high street in a digitally dominated world. Whilst the foundation of success for the High Street hasn’t changed (economically strong, convenient, engaging. Relevant, adaptive, authentic and diverse, and experiential- see full report for more information) the tools available have and will continue to change. Although, the high street has already weathered many changes including ...

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Bad reviews can be good! image

Customer Reviews increasingly play an important role in our purchasing decisions. Reviews written on local listing sites associated with the NAP of a business location can influence its local organic search performance.   They not only raise the profile of the location within the listing site itself, they can provide key-word references for search engines.  Importantly, they are permanent! Colourful reviews which describe in detail the customer experience are more engaging and more influential.  Think of reviews as mini blogs written by your customers. Fundamentally, reviews are written by customers that are either happy or unhappy with your service.  You need to focus on delivering the good service and encourage them to write reviews. No amount of SEO activity can can fix ...

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