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Old brands have bigger problems in local search then new ones standard

We’ve been performing local listing optimisation and local citation building for more than 5 years. In doing so, we’ve noticed that businesses that have been at the same address for years don’t tend to perform as well in local search as a newly opened businesses. Why is this? Why should a business that has been at the same address for years perform less well in local search compared to one that has just opened? The answer is simple; A legacy of uncontrolled NAP data! When we do a listing audit for clients, we look for consistency in Name, Address, Phone Number and Categories in multiple local listing sites. Ideally the NAP should be the same on all listings. A newly ...

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Why big brands have problems in local search standard

Big brands that have had the same high street address for years are at a disadvantage in local search compared to new businesses that are opening around them. How can this be? Local Citation building is integral to an effective local search strategy; and core to that is consistent Name, Address and Phone numbers listed in local listing sites. Established brands already have multiple local citations by virtue of the fact that they are probably listed in every directory and local listing site, so why should they not perform well? The simple answer is – lack of NAP control! Inconsistent NAP confuses search engines and customers, having a negative effect on your local search presence and even worse, giving customers ...

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Franchises – How to improve your local search performance image

Franchises – Tips on how to improve your local search presence. More than 50% (and growing) of all web queries are now performed on a mobile device. Why is this significant for franchises? Well if someone uses a mobile device to search for services, the results are tailored to their immediate location. This is called Local Search. Most franchise businesses are “local”. Local search is different to conventional web search as it is influenced by your address and phone number more than your website. In fact, a business without a website but is listed on local business listing sites can appear higher in local search than a business with just a website. The implications are huge, a business with a ...

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Are You in Control Of Your Local Brand Presence? standard

• Do you know how your brand is portrayed on local listing sites? • Are you comfortable that information about your brand is compiled and displayed on 3rd party listing sites that do not know you? • Are you comfortable that anyone can change information about your business without your knowledge? • Only by claiming your listings can you control how your brand appears in local search. Most local listing sites rely on 3rd party directories, business owners and even the public to keep the business listings up-to-date. However, there are no ‘rules’ as to who, what, when and how information should be updated. Consequently, many sites list information which is out-of-date and incorrect. Your business could be listed on ...

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