Tags Archivescustomer conversion

Bad reviews can be good! image

Customer Reviews increasingly play an important role in our purchasing decisions. Reviews written on local listing sites associated with the NAP of a business location can influence its local organic search performance.   They not only raise the profile of the location within the listing site itself, they can provide key-word references for search engines.  Importantly, they are permanent! Colourful reviews which describe in detail the customer experience are more engaging and more influential.  Think of reviews as mini blogs written by your customers. Fundamentally, reviews are written by customers that are either happy or unhappy with your service.  You need to focus on delivering the good service and encourage them to write reviews. No amount of SEO activity can can fix ...

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How to create high performing local franchise websites image

Local Franchisee websites can perform better in local search, be more engaging and drive customer conversion. Franchises operate locally and as such need an online presence that captures and engages consumers locally. Locally optimised websites can perform better in local search than traditional location finders or landing pages on corporate websites. Small locally focused franchisee websites can perform better in local search than big franchise websites that use ‘franchise locators’ and franchisee landing pages.   They can also be more effective in driving customer conversion. What makes a high performing local franchisee website? Locally optimised URL for example; www.yourfranchisename-brighton.co.uk Locally optimised title tag: Local franchise + keyword + cit For example:  ‘Your Franchise Name’, plumber, plumbing services, Brighton. Mobile optimised (Mobile ...

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