Tags Archiveslocal business

Local Citation Building – Quality or Quantity? standard

We often get asked; which is better a few high quality citations or lots of citations, particularly as many local citation sites seem to be of low value? Our answer is “it depends on whether you are building citation for a new premises or a business that has been at the same address for years. Here’s why: Your NAP details may already be listed in multiple local listing sites (local citations), but if you are an established business are they correct? low value’ local citation site can actually perform very well in local search and are good for new businesses. 1. Your NAP details may be listed already Due to the way that the local directory ecosystem works, your branch address data will eventually ...

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The 7 Cs of Local Listing Optimisation – Part 2 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Coordinate & Control 6. Customer Reviews 7. Continue You can find more details on 1-4 here. Here we will address Customer Reviews, Coordinating & Control and Continue. 5. Coordinate & Control: Coordinate with key stake holders. In companies with a large local presence, it is often the case that the people responsible for local listings are different to the ...

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Old brands have bigger problems in local search then new ones standard

We’ve been performing local listing optimisation and local citation building for more than 5 years. In doing so, we’ve noticed that businesses that have been at the same address for years don’t tend to perform as well in local search as a newly opened businesses. Why is this? Why should a business that has been at the same address for years perform less well in local search compared to one that has just opened? The answer is simple; A legacy of uncontrolled NAP data! When we do a listing audit for clients, we look for consistency in Name, Address, Phone Number and Categories in multiple local listing sites. Ideally the NAP should be the same on all listings. A newly ...

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The 7 Cs of Local Listing Optimisation – Part 1 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Customer Reviews 6. Coordinate & Control 7. Continue This blog will address the first 4 and next week we will complete the 7 with Customer reviews, Coordinate & Control and Continue. 1. Consistent NAP NAP is king! Ensure your branch Name Address and Phone number are consistently listed across all local listing sites and that they map to NAP ...

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Why big brands have problems in local search standard

Big brands that have had the same high street address for years are at a disadvantage in local search compared to new businesses that are opening around them. How can this be? Local Citation building is integral to an effective local search strategy; and core to that is consistent Name, Address and Phone numbers listed in local listing sites. Established brands already have multiple local citations by virtue of the fact that they are probably listed in every directory and local listing site, so why should they not perform well? The simple answer is – lack of NAP control! Inconsistent NAP confuses search engines and customers, having a negative effect on your local search presence and even worse, giving customers ...

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Reinvigorating the Great British High Street standard

Released this month, The Digital High Street 2020 Report published by The Digital High Street Advisory Board, sets out a 5 year strategy to reinvigorate the UK’s traditional high street with a focus on the impact of digital technology and the digital future. The report makes 4 primary recommendations which they say, and we also believe, are crucial to the revitalisation and continued success of the high street in a digitally dominated world. Whilst the foundation of success for the High Street hasn’t changed (economically strong, convenient, engaging. Relevant, adaptive, authentic and diverse, and experiential- see full report for more information) the tools available have and will continue to change. Although, the high street has already weathered many changes including ...

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How to create high performing local franchise websites image

Local Franchisee websites can perform better in local search, be more engaging and drive customer conversion. Franchises operate locally and as such need an online presence that captures and engages consumers locally. Locally optimised websites can perform better in local search than traditional location finders or landing pages on corporate websites. Small locally focused franchisee websites can perform better in local search than big franchise websites that use ‘franchise locators’ and franchisee landing pages.   They can also be more effective in driving customer conversion. What makes a high performing local franchisee website? Locally optimised URL for example; www.yourfranchisename-brighton.co.uk Locally optimised title tag: Local franchise + keyword + cit For example:  ‘Your Franchise Name’, plumber, plumbing services, Brighton. Mobile optimised (Mobile ...

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