Tags Archiveslocal listing management

Why OFCOM changes to 08 numbers affects Local Search image

(Is your NAP Mobile Friendly?) On 1st July 2015 Ofcom enforced “The biggest change to telephone calls in years, affecting 175m phone numbers”. The good news is that mobile phones calls to 0800 numbers are now FREE, instead of the exorbitant costs that Telco’s have charged previously. The bad news is that mobile calls to 0845 and 0870 numbers could increase! What has 08 numbers got to do with local search? MiShop.local conducted a survey in 2014 to find out what people are looking for when they search for a local business. In the survey, 78% of people said they were looking for a telephone number to call. 50% said they use “click to call”, but less than 10% said ...

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Local Citation Building – Quality or Quantity? standard

We often get asked; which is better a few high quality citations or lots of citations, particularly as many local citation sites seem to be of low value? Our answer is “it depends on whether you are building citation for a new premises or a business that has been at the same address for years. Here’s why: Your NAP details may already be listed in multiple local listing sites (local citations), but if you are an established business are they correct? low value’ local citation site can actually perform very well in local search and are good for new businesses. 1. Your NAP details may be listed already Due to the way that the local directory ecosystem works, your branch address data will eventually ...

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Why Manage Your Local Listings? standard

Your business data is being compiled and distributed by people and machines that do not know you! Incorrect listing information confuses search engines and customers and can affect your local search performance. There are hundreds of local listing sites in the UK ranging from general listings such as Yell.com and Thomsonlocal.co.uk to sector specific listings such as wahanda.com, and location specific listings such as allinlondon.co.uk. There are also Local Social sites such as Yelp.com and Foursquare.com. Local listing sites can be B2C, B2B or both. If you have a local presence, the chances are that you are already listed on many of these sites, but not in a controlled way. Local listing sites work in mysterious ways. There is no ...

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