Tags Archiveslocal search

Why OFCOM changes to 08 numbers affects Local Search image

(Is your NAP Mobile Friendly?) On 1st July 2015 Ofcom enforced “The biggest change to telephone calls in years, affecting 175m phone numbers”. The good news is that mobile phones calls to 0800 numbers are now FREE, instead of the exorbitant costs that Telco’s have charged previously. The bad news is that mobile calls to 0845 and 0870 numbers could increase! What has 08 numbers got to do with local search? MiShop.local conducted a survey in 2014 to find out what people are looking for when they search for a local business. In the survey, 78% of people said they were looking for a telephone number to call. 50% said they use “click to call”, but less than 10% said ...

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The 7 Cs of Local Listing Optimisation – Part 2 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Coordinate & Control 6. Customer Reviews 7. Continue You can find more details on 1-4 here. Here we will address Customer Reviews, Coordinating & Control and Continue. 5. Coordinate & Control: Coordinate with key stake holders. In companies with a large local presence, it is often the case that the people responsible for local listings are different to the ...

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Old brands have bigger problems in local search then new ones standard

We’ve been performing local listing optimisation and local citation building for more than 5 years. In doing so, we’ve noticed that businesses that have been at the same address for years don’t tend to perform as well in local search as a newly opened businesses. Why is this? Why should a business that has been at the same address for years perform less well in local search compared to one that has just opened? The answer is simple; A legacy of uncontrolled NAP data! When we do a listing audit for clients, we look for consistency in Name, Address, Phone Number and Categories in multiple local listing sites. Ideally the NAP should be the same on all listings. A newly ...

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The 7 Cs of Local Listing Optimisation – Part 1 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Customer Reviews 6. Coordinate & Control 7. Continue This blog will address the first 4 and next week we will complete the 7 with Customer reviews, Coordinate & Control and Continue. 1. Consistent NAP NAP is king! Ensure your branch Name Address and Phone number are consistently listed across all local listing sites and that they map to NAP ...

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Google doorway pages update – impact on local businesses image

This week Google announced An update on doorway pages revealing that they will soon launch a ranking adjustment that could impact on ‘Sites with large and well-established doorway campaigns’. So what could this mean for small service area businesses and franchises? Of course, it’s impossible to know until the adjustment is released but lets look in more detail at what Google are trying to achieve and this in turn may help to understand the outcome. Firstly, what is a Doorway Page? Generally Doorway pages are designed for search engines, not for human beings. Sometimes they automatically redirect to the desired page using Javascript and server side redirection. Other Doorway pages are more like landing pages in that they have navigation, ...

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Reinvigorating the Great British High Street standard

Released this month, The Digital High Street 2020 Report published by The Digital High Street Advisory Board, sets out a 5 year strategy to reinvigorate the UK’s traditional high street with a focus on the impact of digital technology and the digital future. The report makes 4 primary recommendations which they say, and we also believe, are crucial to the revitalisation and continued success of the high street in a digitally dominated world. Whilst the foundation of success for the High Street hasn’t changed (economically strong, convenient, engaging. Relevant, adaptive, authentic and diverse, and experiential- see full report for more information) the tools available have and will continue to change. Although, the high street has already weathered many changes including ...

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Franchises – How to improve your local search performance image

Franchises – Tips on how to improve your local search presence. More than 50% (and growing) of all web queries are now performed on a mobile device. Why is this significant for franchises? Well if someone uses a mobile device to search for services, the results are tailored to their immediate location. This is called Local Search. Most franchise businesses are “local”. Local search is different to conventional web search as it is influenced by your address and phone number more than your website. In fact, a business without a website but is listed on local business listing sites can appear higher in local search than a business with just a website. The implications are huge, a business with a ...

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Why is NAP important in Local Search? standard

Businesses change, but the address doesn’t! Don’t expect the search engines to work out what your business should be listed as. Everything about a business premises can change over time except the address. For example; the business owner can change, the business name can change, the phone number can change, what the business does can change, however the address will always be the same. Imagine you are a search engine trying to make sense of NAP data that is spread across hundreds of local listing sites associated with the same address. You find different names listed, some are similar, and some are completely different. Which one’s correct? Then you look at Phone Numbers. You find the same phone number associated with ...

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Are You in Control Of Your Local Brand Presence? standard

• Do you know how your brand is portrayed on local listing sites? • Are you comfortable that information about your brand is compiled and displayed on 3rd party listing sites that do not know you? • Are you comfortable that anyone can change information about your business without your knowledge? • Only by claiming your listings can you control how your brand appears in local search. Most local listing sites rely on 3rd party directories, business owners and even the public to keep the business listings up-to-date. However, there are no ‘rules’ as to who, what, when and how information should be updated. Consequently, many sites list information which is out-of-date and incorrect. Your business could be listed on ...

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