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Is your website mobile friendly? image

Is your website ready for the 21st April Deadline? The next Google ranking change is critical for your business Don’t be left behind with the new Google mobile friendly search ranking update! Google has announced that a website’s mobile friendliness will be an official ranking factor in their mobile search algorithm as of April 21, 2015. Simply put, if your website is not optimized for mobile devices, that is responsive or with a dedicated mobile site, you will see a drop in traffic after the 21st of April. So if you’ve been meaning to get around to optimizing your website for mobile, now is definitely the time. Why is this so important for your business? Search on mobile is popular ...

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How to create high performing local franchise websites image

Local Franchisee websites can perform better in local search, be more engaging and drive customer conversion. Franchises operate locally and as such need an online presence that captures and engages consumers locally. Locally optimised websites can perform better in local search than traditional location finders or landing pages on corporate websites. Small locally focused franchisee websites can perform better in local search than big franchise websites that use ‘franchise locators’ and franchisee landing pages.   They can also be more effective in driving customer conversion. What makes a high performing local franchisee website? Locally optimised URL for example; www.yourfranchisename-brighton.co.uk Locally optimised title tag: Local franchise + keyword + cit For example:  ‘Your Franchise Name’, plumber, plumbing services, Brighton. Mobile optimised (Mobile ...

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