Why Local is Important
Good housekeeping with SEO and customer service benefits.
Local Search Optimisation
Local search is different to conventional web search. It’s all about your location!
A major component of Local SEO is consistent Name, Address and Phone Number (NAP) and business Category being listed in local online listing sites. These listings can be further optimised with rich content such as logo, photos, business descriptions, opening times and customer reviews.
Our Local Listing Optimisation service ensures NAP details are
correct and brand content optimised on multiple local listing sites.
Your brand is precious. You need to control it in local search.
The chances are your brand is already listed in multiple local listing sites, but is the information correct and is the branding consistent?
Is the logo correct, or has it been cropped, stretched, squashed, pixelated etc?
Is the content ‘on message’, or has it been compiled by an unknown 3rd party?
Every customer interaction with your brand should be a positive experience. Ignoring your local listings could compromise your brand.
Local Listing Optimisation is “Good House Keeping with SEO Benefits”. By controlling your local listing information you can protect your brand which just so happens to improve your local search performance.
We help control your brand in local search.
When customers look for your local branch details, they expect the information they find to be correct.
Don’t assume that your customers will always look for branch information on your store finder. They won’t! They have multiple local search options.
Customers only find out the information is wrong when it’s too late, which is a major dissatisfier and potential lost business.
- Incorrectly-placed map-pin
- Wrong opening times
- Wrong phone number
- Wrong address
- Dead weblinks
- Wrong information about services etc