Local Keyword Analysis
Find out how people found you in your area

Local Keyword Analysis
Find out what keyword searches your stores appear in.
Issue/Opportunity
- Google My Business (GMB) provides rich insight data for each store, including the search queries people use to find your store.
- This data can help inform your local search engine optimisation (SEO) and pay-per-click (PPC) strategies as well as identifying trends and opportunities in local tastes and habits.
- The trouble is that Google does not provide this data in a useable format:
- Many search terms are misspelled.
- In the public’s mind, many products have interchangeable names or abbreviations.
- Search strings can contain a variety of products, brands and/or sizes in a different sequence.
Our Solution
- The Tool – Consolidated keyword and search volume by location.
- The Table – Mastered data is provided for you to anlayse.
- The Report – A full insight report with highlights, analysis and trends.
Features
- Lists keywords and phrases for each store which appears in GMB local search.
- Analyse keyword searches to identify local trends and opportunities.
- Consolidate into regional or national trend report.
Benefits
- Measure the effectiveness of your keyword strategy in local search.
- Identify location specific product search trends – which may influence store stocking levels.
- Identify local keywords to focus your SEO effort.
- Identify local search issues and anomalies.
Who It’s For
Multi-location brands with 10 or more locations.
Ideal for retailers that sell a wide range of products.
What We Do
- We gather the raw data from your chosen period and locations to produce a master table:
- All the keywords and search volumes are extracted.
- The data is cleaned and normalised.
- This information is consolidated into a useable data table for you to analyse.
- For an extra fee, we can analyse the data and prepare full insight reports:
- These are interactive reports which clearly emphasise the relationships between location, brand and product search trends.
- Local and national opportunities or issues are placed in context.