Local Keyword Analysis

Issue/Opportunity

• Google My Business (GMB) provides rich insight data for each store, including the search queries people use to find your store.
• This data can help inform your local search engine optimisation (SEO) and pay-per-click (PPC) strategies as well as identifying trends and opportunities in local tastes and habits.
• The trouble is that Google does not provide this data in a useable format:
  • Many search terms are misspelled.
  • In the public’s mind, many products have interchangeable names or abbreviations.
  • Search strings can contain a variety of products, brands and/or sizes in a different sequence.

Our Solution

1. The Tool – Consolidated keyword and search volume by location.
2. The Table – Mastered data is provided for you to anlayse.
3. The Report – A full insight report with highlights, analysis and trends.

Features

• Lists keywords and phrases for each store which appears in GMB local search.
• Analyse keyword searches to identify local trends and opportunities.
• Consolidate into regional or national trend report.

Benefits

• Measure the effectiveness of your keyword strategy in local search.
• Identify location specific product search trends – which may influence store stocking levels.
• Identify local keywords to focus your SEO effort.
• Identify local search issues and anomalies.

Who It’s For

Multi-location brands with 10 or more locations.
Ideal for retailers that sell a wide range of products.

What We Do

• We gather the raw data from your chosen period and locations to produce a master table:
  • All the keywords and search volumes are extracted.
  • The data is cleaned and normalised.
  • This information is consolidated into a useable data table for you to analyse.
• For an extra fee, we can analyse the data and prepare full insight reports:
  • These are interactive reports which clearly emphasise the relationships between location, brand and product search trends.
  • Local and national opportunities or issues are placed in context.