Should Each Business Listing Have Unique Content?

Listing sites provide space ranging from 200 characters to 2000 to write a business description.

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Listing sites provide space ranging from 200 characters to 2000 to write a business description. These are like a “classified ad” for your business, they should be eye catching, short and to the point and provide a call to action.

With conventional SEO, it is considered bad practice to have duplicate content, however in local, there is no evidence to suggest that you will be penalised if listings contain the same wording.

Why is this?

Very simply, it is difficult for a local business to write unique content everywhere their business is listed and for a chain with multiple locations it becomes virtually impossible.

After all, there are only so many ways to say “I’m a plumber. I fix taps!” before you start sounding like Yoda – “Plumber I am. Fix taps I do!”
Don’t waste your time spinning words for every listing.

Instead, here’s what we advise:

  • Write a 1500 to 2000 character business description that is engaging, describes your services and location and is rich in key words. Include a call to action.
  • Edit this description down to fit the different sites, focusing on key words, flow and call to action. Do this for 1500, 1200, 1000, 800, 500, 200 characters.
  • Remember this is an advert, you want someone to take action wherever they see it.

MiShop.local Local Listing Optimisation service advises and helps clients on local content preparation and distribution.

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