Customers find your Google Business Profile when they are searching for your products/services. If customers are searching for things generically, or organically, then you will appear alongside lots of other businesses serving your sector in local search results.
For example, if I search for ‘Plumbers in Brighton’ then all the plumbers that are listed in Brighton will appear on the same page in Google Maps. In this case, If I’m not sure ‘who’ I’m looking for – there is a level playing field with all plumbing businesses appearing in the same way. As a result, it is important that your business stands out from your competition when customers are searching for generic products/services in their local area.
On the other hand, if a customer knows your business and they search for you in Google/Google Maps – they want to use your business again, find more information, or visit your business.
Sometimes customers don’t know they are using Google Maps or Google Business Profiles to find your business – they just understand that relevant information is presented to them. This is why it is essential that you manage your products/services/promotions in your Google Business Profile.
What can I do to improve the performance of my Google Business Profile?
Google has made it very simple for businesses to manage their information in their Google Business Profile.
In order to improve the performance of your Google Business Profile you need to ensure your business information is correct and maintained: your business name, opening times, address, phone number, link to your website and branding all need to be correct.
Make sure you are categorised correctly: For example, if you are a ‘French Restaurant’ make sure you are categorised as such rather than an ‘Italian Restaurant’.
Ensure your services are fully listed with descriptions of the services you provide.
Add Google Product images and descriptions; Let customers know what you do.
Keep customers engaged with Google Posts – use these frequently to inform customers about what you do, where you do it and why. Offers are also useful Google Posts that have keywords about your products, services and location ensure that you are found more often in local search results. If applicable, Google Posts can also be used to clearly show events.
Encourage customers to leave reviews, and make sure you respond to those reviews.
How does Mishop.local help with Google Business Profiles?
Mishop.local is a leading provider of Google Business Profile optimisation services.
We have managed Google Maps since its inception on behalf of many businesses.
Our experience managing thousands of business locations in Google Maps allows us to provide significant and effective optimisation for any business.
We have developed a service that helps small businesses to benefit from our experience at a price they can afford – managing everything on your behalf, so you can do what you do best – serve your customers.
We’re happy to help – please get in touch +44 01273 987498