News

Local Listing Optimisation Local Search

The Myth of Instantly Updating Listings Everywhere

Some local listing services claim they can update every listing site instantly.

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MiShoplocal 7 June 2017
Brands Franchises Google My Business Local Listing Optimisation Local Search

Why territory names can deter customers in local search…

Most franchises are ‘local’ and as such need to manage their local online search presence and reputation. 

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MiShoplocal 14 July 2016
Local Listing Optimisation

Duplicate Listings – Why they confuse search engines and customers, and what you need to do about them.

As the name suggests, a duplicate listing is more than one listing for a business at a given location.

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MiShoplocal 14 July 2016
Local Listing Optimisation

Local Listing Optimisation or Citation Building. What’s the difference?

We often get asked “how many local citations can you provide”, rather than “do you manage Local Listings?”

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MiShoplocal 16 November 2015
Local Listing Optimisation

Does your branch have NAPpy Rash?

Why moving premises can leave a legacy of NAP data that confuses search engines and is a pain in the bum.

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MiShoplocal 10 August 2015
Brands Local Listing Optimisation Local Search

Concession Stores – Multiple brands listed at the same Address – Threat or Opportunity in Local Search?

A growing number of brands are listing themselves as a concession store in a department store such as John Lewis, Debenhams, Harvey Nichols, Harrods and Selfridges.

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MiShoplocal 21 July 2015
Local Listing Optimisation Local Search Mobile Websites

Why OFCOM changes to 08 numbers affects Local Search

On 1st July 2015 Ofcom enforced “The biggest change to telephone calls in years, affecting 175m phone numbers”.

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MiShoplocal 3 July 2015
Brands Local Listing Optimisation Local Search

Local Citation Building – Quality or Quantity?

We often get asked; which is better a few high quality citations or lots of citations, particularly as many local citation sites seem to be of low value?

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MiShoplocal 29 June 2015
Local Listing Optimisation Local Search

The 7 Cs of Local Listing Optimisation – Part 2

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands.

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MiShoplocal 16 June 2015