Categories ArchivesGoogle Posts

Google Posts Insight Data image

To date, we have managed Google Post for more than 20 brands across 5,300 locations in a number of sectors including retail, restaurateurs, pubs, car rental and business services. As a result, we have amassed unprecedented experience and insight data for a wide range of Post campaigns. By measuring “Post Open Rates” as a percentage of Google My Business local search traffic, we see that Google Posts made by multi-location brands can attract significant audience attention and web traffic. Post open rates vary by sector, location, time of year, demographic, audience and the post itself. This chart for a brand with 320 locations shows how Post open rates vary throughout the year. Here is an example of a chain that ...

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How to use Google My Business Posts for Multi-Location Brands image

Google Posts is a fantastic innovation which attracts significant attention when people visit your Google My Business (GMB) page. They can be used to inform customers or advertise products, events or promotions. Here are a few tips on how to use Google Posts to drive footfall to your store and traffic to your website: The first and most important thing to note is; Google Posts are not like Facebook or Twitter posts, instead, Google Posts are adverts that are seen by people thinking about visiting your store! The second thing to note is; you need to understand the users’ local search journey to your GMB page in order to create GMB Posts that will up-sell to existing customers or draw in ...

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Why do people use Google Maps when they know where they are going? image

Having managed the local online presence of major retail brands for many years we have seen a significant growth in people ‘clicking for directions’ on their mobile.  Although this is not surprising in itself as more people use mobile maps, what is surprising is that the volume of usage suggest that people use Google Maps even when they are going to places they frequent such as the grocery store. We looked into this and found that people use maps even when they know where they are going to get the fastest route. This is an incredibly important consideration. Retail brands that ignore Google Maps are missing an opportunity. What’s the opportunity? When people use Google Maps to navigate to your premises, the chances are ...

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