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Why do people use Google Maps when they know where they are going? image

We have been managing the local online presence of major retail brands for many years and what stands out is the growth in people ‘clicking for directions’ on their mobile. Well what’s surprising about that? Surely as more people use maps on their mobile you will see more usage? Although this is true, the volumes in local search and click for directions suggest that people use Google Maps even when they are going to places they frequent such as the grocery store. In other words, it appears that people use Google Maps for directions as a force of habit. We asked around and it appears that many people use maps to familiar places in-case there is traffic congestion and Google ...

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