“Local search” is when people search for local businesses, places and services using search engines like Google and Bing, or directories such as Yell.com. Typically people use search terms such as “business near me”, or “businesses in location” , or “service in location”, for example, “hair salon near me”, “dentists in Brighton”, etc.
Most people move home infrequently, so, when the need does arise for someone to look to buy, sell or rent a property, they may have little to no experience of working with the estate agents serving their area. The local online presence and reputation of the estate agent is therefore crucial.
Google Posts are seen when people visit your Google My Business (GMB) page. They can be used to inform customers or advertise products, events or promotions.
Managing multiple Google My Business listings at the same address is an issue that regularly crops up for estate and letting agents.