Categories ArchivesMobile Websites

Why OFCOM changes to 08 numbers affects Local Search image

(Is your NAP Mobile Friendly?) On 1st July 2015 Ofcom enforced “The biggest change to telephone calls in years, affecting 175m phone numbers”. The good news is that mobile phones calls to 0800 numbers are now FREE, instead of the exorbitant costs that Telco’s have charged previously. The bad news is that mobile calls to 0845 and 0870 numbers could increase! What has 08 numbers got to do with local search? MiShop.local conducted a survey in 2014 to find out what people are looking for when they search for a local business. In the survey, 78% of people said they were looking for a telephone number to call. 50% said they use “click to call”, but less than 10% said ...

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Is your website mobile friendly? image

Is your website ready for the 21st April Deadline? The next Google ranking change is critical for your business Don’t be left behind with the new Google mobile friendly search ranking update! Google has announced that a website’s mobile friendliness will be an official ranking factor in their mobile search algorithm as of April 21, 2015. Simply put, if your website is not optimized for mobile devices, that is responsive or with a dedicated mobile site, you will see a drop in traffic after the 21st of April. So if you’ve been meaning to get around to optimizing your website for mobile, now is definitely the time. Why is this so important for your business? Search on mobile is popular ...

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