Tags Archivesbusiness

Google doorway pages update – impact on local businesses image

This week Google announced An update on doorway pages revealing that they will soon launch a ranking adjustment that could impact on ‘Sites with large and well-established doorway campaigns’. So what could this mean for small service area businesses and franchises? Of course, it’s impossible to know until the adjustment is released but lets look in more detail at what Google are trying to achieve and this in turn may help to understand the outcome. Firstly, what is a Doorway Page? Generally Doorway pages are designed for search engines, not for human beings. Sometimes they automatically redirect to the desired page using Javascript and server side redirection. Other Doorway pages are more like landing pages in that they have navigation, ...

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Reinvigorating the Great British High Street standard

Released this month, The Digital High Street 2020 Report published by The Digital High Street Advisory Board, sets out a 5 year strategy to reinvigorate the UK’s traditional high street with a focus on the impact of digital technology and the digital future. The report makes 4 primary recommendations which they say, and we also believe, are crucial to the revitalisation and continued success of the high street in a digitally dominated world. Whilst the foundation of success for the High Street hasn’t changed (economically strong, convenient, engaging. Relevant, adaptive, authentic and diverse, and experiential- see full report for more information) the tools available have and will continue to change. Although, the high street has already weathered many changes including ...

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Franchises – How to improve your local search performance image

Franchises – Tips on how to improve your local search presence. More than 50% (and growing) of all web queries are now performed on a mobile device. Why is this significant for franchises? Well if someone uses a mobile device to search for services, the results are tailored to their immediate location. This is called Local Search. Most franchise businesses are “local”. Local search is different to conventional web search as it is influenced by your address and phone number more than your website. In fact, a business without a website but is listed on local business listing sites can appear higher in local search than a business with just a website. The implications are huge, a business with a ...

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Bad reviews can be good! image

Customer Reviews increasingly play an important role in our purchasing decisions. Reviews written on local listing sites associated with the NAP of a business location can influence its local organic search performance.   They not only raise the profile of the location within the listing site itself, they can provide key-word references for search engines.  Importantly, they are permanent! Colourful reviews which describe in detail the customer experience are more engaging and more influential.  Think of reviews as mini blogs written by your customers. Fundamentally, reviews are written by customers that are either happy or unhappy with your service.  You need to focus on delivering the good service and encourage them to write reviews. No amount of SEO activity can can fix ...

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