Tags ArchivesGoogle Posts

Google My Business Posts for Christmas image

As we approach the Holiday season, now’s the time to plan your Google Posts. Posts are seen by customers who are looking to visit your store or establishment, which is why it is a fantastic opportunity to promote gift ideas or make them aware of special promotions. Your Google My Business listing is the digital doorway to your store.  People are looking at it for opening times, directions or a number to call; Google Post can influence their decision to come to the store, or even up-sell other products. Here are some tips for getting the most out of Google Posts this Christmas: IMAGE  : Use eye catching images of the products you are promoting or simple banners. Don’t worry ...

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Google Posts Insight Data image

To date, we have managed Google Post for more than 20 brands across 5,300 locations in a number of sectors including retail, restaurateurs, pubs, car rental and business services. As a result, we have amassed unprecedented experience and insight data for a wide range of Post campaigns. By measuring “Post Open Rates” as a percentage of Google My Business local search traffic, we see that Google Posts made by multi-location brands can attract significant audience attention and web traffic. Post open rates vary by sector, location, time of year, demographic, audience and the post itself. This chart for a brand with 320 locations shows how Post open rates vary throughout the year. Here is an example of a chain that ...

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How to use Google My Business Posts for Multi-Location Brands image

Google Posts is a fantastic innovation which attracts significant attention when people visit your Google My Business (GMB) page. They can be used to inform customers or advertise products, events or promotions. Here are a few tips on how to use Google Posts to drive footfall to your store and traffic to your website: The first and most important thing to note is; Google Posts are not like Facebook or Twitter posts, instead, Google Posts are adverts that are seen by people thinking about visiting your store! The second thing to note is; you need to understand the users’ local search journey to your GMB page in order to create GMB Posts that will up-sell to existing customers or draw in ...

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