Tags ArchivesNAP

Concession Stores – Multiple brands listed at the same Address – Threat or Opportunity in Local Search? image

A growing number of brands are listing themselves as a concession store in a department store such as John Lewis, Debenhams, Harvey Nichols, Harrods and Selfridges. Listing multiple concession brands at a department store’s address presents an opportunity and a threat in local search. An address is an asset in local search – so if you can list your brand at a legitimate business address it is more likely to appear in local search results.  However, the NAP (Name, Address and Phone number) must to be consistently listed in local listing sites and citations. The Opportunity – multiple brands (when set-up correctly) can be listed at the same address with different web links, presenting a rich local search profile and ...

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Why OFCOM changes to 08 numbers affects Local Search image

(Is your NAP Mobile Friendly?) On 1st July 2015 Ofcom enforced “The biggest change to telephone calls in years, affecting 175m phone numbers”. The good news is that mobile phones calls to 0800 numbers are now FREE, instead of the exorbitant costs that Telco’s have charged previously. The bad news is that mobile calls to 0845 and 0870 numbers could increase! What has 08 numbers got to do with local search? MiShop.local conducted a survey in 2014 to find out what people are looking for when they search for a local business. In the survey, 78% of people said they were looking for a telephone number to call. 50% said they use “click to call”, but less than 10% said ...

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Local Citation Building – Quality or Quantity? standard

We often get asked; which is better a few high quality citations or lots of citations, particularly as many local citation sites seem to be of low value? Our answer is “it depends on whether you are building citation for a new premises or a business that has been at the same address for years. Here’s why: Your NAP details may already be listed in multiple local listing sites (local citations), but if you are an established business are they correct? low value’ local citation site can actually perform very well in local search and are good for new businesses. 1. Your NAP details may be listed already Due to the way that the local directory ecosystem works, your branch address data will eventually ...

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The 7 Cs of Local Listing Optimisation – Part 2 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Coordinate & Control 6. Customer Reviews 7. Continue You can find more details on 1-4 here. Here we will address Customer Reviews, Coordinating & Control and Continue. 5. Coordinate & Control: Coordinate with key stake holders. In companies with a large local presence, it is often the case that the people responsible for local listings are different to the ...

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Old brands have bigger problems in local search then new ones standard

We’ve been performing local listing optimisation and local citation building for more than 5 years. In doing so, we’ve noticed that businesses that have been at the same address for years don’t tend to perform as well in local search as a newly opened businesses. Why is this? Why should a business that has been at the same address for years perform less well in local search compared to one that has just opened? The answer is simple; A legacy of uncontrolled NAP data! When we do a listing audit for clients, we look for consistency in Name, Address, Phone Number and Categories in multiple local listing sites. Ideally the NAP should be the same on all listings. A newly ...

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The 7 Cs of Local Listing Optimisation – Part 1 image

The 7 Cs of Local Listing Optimisation is a simple structured approach to claim and manage local listings sites whether it is one location or thousands. It outlines the key components of local search, whilst providing a framework in which to prepare and manage the process. The 7 Cs of LLO: 1. Consistent NAP 2. Categories 3. Citations 4. Content 5. Customer Reviews 6. Coordinate & Control 7. Continue This blog will address the first 4 and next week we will complete the 7 with Customer reviews, Coordinate & Control and Continue. 1. Consistent NAP NAP is king! Ensure your branch Name Address and Phone number are consistently listed across all local listing sites and that they map to NAP ...

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Franchises – How to improve your local search performance image

Franchises – Tips on how to improve your local search presence. More than 50% (and growing) of all web queries are now performed on a mobile device. Why is this significant for franchises? Well if someone uses a mobile device to search for services, the results are tailored to their immediate location. This is called Local Search. Most franchise businesses are “local”. Local search is different to conventional web search as it is influenced by your address and phone number more than your website. In fact, a business without a website but is listed on local business listing sites can appear higher in local search than a business with just a website. The implications are huge, a business with a ...

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Why is NAP important in Local Search? standard

Businesses change, but the address doesn’t! Don’t expect the search engines to work out what your business should be listed as. Everything about a business premises can change over time except the address. For example; the business owner can change, the business name can change, the phone number can change, what the business does can change, however the address will always be the same. Imagine you are a search engine trying to make sense of NAP data that is spread across hundreds of local listing sites associated with the same address. You find different names listed, some are similar, and some are completely different. Which one’s correct? Then you look at Phone Numbers. You find the same phone number associated with ...

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