Google Maps is the single most used application that people use to search for local businesses, services and directions.

More importantly, it’s used globally, so if you want to attract foreign visitors, you can be confident that they will probably be using Google Maps too.

Customers find your Google Business Profile when they are searching for your products/services. If customers are searching for things generically, or organically, then you will appear alongside lots of other businesses serving your sector in local search results.

Yes; Google just changed the name. They are trying to make sure businesses are aware of the fact that Google is offering a ‘Business Profile’. This was also the case with ‘Google My Business’ but the name was somewhat confusing to businesses.

“Local search” is when people search for local businesses, places and services using search engines like Google and Bing, or directories such as Yell.com. Typically people use search terms such as “business near me”, or “businesses in location” , or “service in location”, for example, “hair salon near me”, “dentists in Brighton”, etc.

Google Posts (aka Google Updates) is a free feature in your Google Business Profile that can be used to promote your products or services at a time when customers are actively looking to buy.

Most people move home infrequently, so, when the need does arise for someone to look to buy, sell or rent a property, they may have little to no experience of working with the estate agents serving their area.  The local online presence and reputation of the estate agent is therefore crucial.

No matter your sector – commercial or residential, sales or lettings – you can use Google Products to highlight select properties in your local portfolio to entice buyers and sellers.

Google Product listings appear prominently within Google My Business and are seen every time customers search for your store.

Listings may contain several key product images, descriptions, pricing and links to your website.

Google Products are your virtual shop window for key properties and services.